Drawing upon business relationships and contacts spanning 20 years, FW has formed alliances with key data suppliers and database marketing experts in all global regions: South America, India, EU, Canada, Mexico, China, Japan, Russia, Australia, South Africa, Asia, Pakistan and the Middle East.

We select our partners carefully based upon long-standing friendships and profitable business associations, the quality of the data they provide, their honesty and credibility within their local markets and their marketing and creative expertise which extends beyond merely being data suppliers.

Alliance by Region:

European Union (EU) - Ireland

Data Ireland turns information into intelligence: By applying expertise, advanced technology and experience they take raw data and change it into meaningful information that will give any business the advanatge required in a very competitive marketing environment.

They offer the full range of database management services, including Ireland's most comprehensive and accurate consumer and business databases, data profiling, hygiene and capture together with address validation and correction.

• Data Ireland's Data Life Cycle is an end-to-end service that by using either a client's database or those of Data Ireland, offers valuable insight into a company's target market.

• OGHAM- Built on lifestyle, geographic, census and other datasets, OGHAM segments every household in Ireland into one of 34 highly predictive clusters. Each household is defined according to lifestyle preferences, affluence, geographical location and lifestage/family cycle.
• Database profiling: your database against OGHAM, our geodemographic segmentation analysis system.
• Data hygiene and cleansing: address correction, identify movers, flag Deceased or Goneaways and remove duplicates.
• Mover's Database: Updated monthly-+100,000 households who have registered their new contact details with An Post.