Drawing upon business relationships and contacts spanning 20 years, FW has formed alliances with key data suppliers and database marketing experts in all global regions: South America, India, EU, Canada, Mexico, China, Japan, Russia, Australia, South Africa, Asia, Pakistan and the Middle East.

We select our partners carefully based upon long-standing friendships and profitable business associations, the quality of the data they provide, their honesty and credibility within their local markets and their marketing and creative expertise which extends beyond merely being data suppliers.

Alliance by Region:

Asia - India

Mail Order Solutions, India (MOS) and Regency Direct Marketing (RDM) provide end-to-end integrated DM solutions in database marketing, creative, print production, international postal service and distribution.

Focus Worldwide (FW) and RDM, each drawing on its experience with data segmentation and analytics, and through their partnering alliance offer turn-key solutions for marketers planning to enter or expand their presence in the India market. The critical process begins with extensive consultation with the marketer to assess objectives, goals, allocation of resources, etc. The process includes the gathering and analysis of timely market research data to determine potential consumer acceptance, as well as profiling/modeling of current customers where applicable, brand positioning, advertising creation, and product/retail introduction, and data selection. All analytics and advertising would be performed by in-country analytical and creative talent to ensure that the product's brand image reflects the proper cultural nuances of the Indian consumer.