As seen in DIRECT Listline and DIRECT Newsline
**FOR IMMEDIATE RELEASE - June 9, 2008**
Focus Worldwide Strikes Deal With M.L.S. of Italy
June 6, 2008 --- Hackensack, New Jersey:
Focus Worldwide, the international division of Focus USA, has entered into a strategic partnership with M.L.S., of Milan, Italy. Focus Worldwide will represent the data from M.L.S. in the United States and will work to help multi-national companies looking to launch or grow their marketing efforts in the Italian market.
M.L.S. is an Italian list brokerage and data company that managed significant amounts of high-quality data in Italy. M.L.S. conforms to all Italian database and privacy laws and is a member of FEDMA. With data from M.L.S., marketers have access to:
- Over 7 million dm responsive consumers
- An opt-in Lifestyle data of over 1.2 million individuals
- A mega-demographic database of 16 million Italian consumers
- 1 million e-mail addresses
- A 50,000 monthly package insert program
- 5.1 million database that is updated monthly of business-to-business records that coming from 10 different sources
"Our new alliance with M.L.S. will allow us to provide superior data and expert guidance to many different types of multi-national companies looking to reach the consumer and business-to-business Italian market" according to Doug Sacks, Vice President of Strategic Planning for Focus Worldwide. Sacks also states that "right now, given the challenging economic climate, it makes more sense for companies to prospect for new customers in many different regions of the globe".
Recently, Italy has modified its rather severe interpretation of the EU Data Directive legislation in favor of more direct marketing, so database availability and direct marketing are increasing.
Focus Worldwide provides creative data solutions for companies looking to tap into emerging markets throughout the world and offers a wide variety of such services such as list rental to market entry analysis and customer segmentation. Focus Worldwide, with its strategic partners, will provide data access and unique marketing opportunities on a global level to all types of companies. These strategic alliances will enable U.S. companies looking to expand overseas to do marketing research and testing and it will also allow foreign companies to prospect in the United States.
For more information on the M.L.S. data, please contact Chris Morgan at 603-673-3473.
