Focus Worldwide Introduces Bankcard Insert Syndication Program in India

June 3, 2009 --- Hackensack, New Jersey: Focus Worldwide LLC, a leading provider of global data and marketing solutions, with special emphasis on the emerging markets of India, China, and Latin America, announced today the India Bankcard Insert Program. Designed as a turn-key solution for entering the India market, this program, which reaches 25 million card holders each month, allows marketers to enter the India market in an easy, cost-effective way. Marketers already with a presence in India have an opportunity to develop an additional marketing channel within the country.

Working with Regency Direct Marketing, its in-country alliance partner in India, Focus Worldwide is the exclusive manager of this program in the U.S. The intent of the program was to relieve marketers of the logistical problems often associated with entering a foreign market. With the Bankcard Syndication Program, printing of the inserts, postage and inserting, as well as product fulfillment and currency transactions are handled in-country by Focus Worldwide and Regency. This is all included in the comprehensive datacard price of $155/M - (View datacard).

Douglas Sacks, partner in Focus Worldwide, commented on the program, "In general, multinational companies have a profit advantage over domestic companies since they can leverage foreign economies, some of which may be more recession-proof than others. India," Sacks continued, "is one of the world's most rapidly growing markets and indications are that it will be one of the first - if not the first - to emerge from the current global economic situation. The Bankcard Syndication Program allows U.S. marketers a unique opportunity to begin building brand awareness in this burgeoning market."

Chicca D'Agostino, Focus Worldwide partner, describing her visit to Mumbai, India, in February 2008, said, "I expected to see American influences in the city, but I was not prepared for the extent of influence…everything from designer clothes, electronics, and fast-food restaurants (even some rather obscure ones) to magazines, packaged goods and American-type malls. There appears to be a real thirst for American products, and there is such a level of awareness of all things American - from social to economic and political - particularly among the middle-class to upper class Indians. Despite the current economy and the tightening of purse strings," she continued, "for around $20,000, a U.S. company can test the waters and open up an exciting, growing, and profitable new market for its products or services." - (View all India (Mumbai) trip photos).

Focus Worldwide is a sister company of Focus USA, an industry leader in the aggregation and segmentation of offline and online large consumer and business databases. The foundation of Focus USA's database of 200MM consumers consists of mail responsive and self-reported consumer records which have been overlaid with demographic, census, propensity and credit data. From its business database, over 20MM segmented records are available, which can be selected by various business demographics such as SIC, number of employees, revenue, minority-owned business and much more. Focus USA's recently formed Digital Division offers pURLs, mobile marketing and social media marketing.

For more information, view the Bankcard Insert brochure (PDF - 1.2MB) or contact Douglas Sacks at 860-563-6360 or Chicca D'Agostino (201) 489-2525.

Douglas Sacks, Partner
Vice President Strategic Planning
Focus Worldwide LLC
(860) 563-6360

Chicca D'Agostino, Partner
President
Focus Worldwide LLC
(201)-489-2525