India's BankCard Insert, Response & Fulfillment Program

Datacard description:

Finally, a breakthrough program that offers US marketers a simple, turn-key opportunity to break into one of the world’s most quickly emerging markets. India is gaining rapidly in world trade, affluence and sophistication, and by default India’s bankcard holders are predominantly the affluent class who have a tremendous thirst for American products and services.

Focus Worldwide, as exclusive U.S. manager, offers this program as a complete “in the mail” to “order fulfillment” solution. Seasoned direct mail experts in India will review your offer and suggest adaptations to help you speak effectively to the Indian consumer, and they will adapt your art to the complex and widely varied bankcard specifications, all subject to your review and approval. Your approved art will be printed locally in India (included in the media cost) and inserted into any number of prestigious bankcard billing statements. The very same India-based agency and fulfillment company that serves the banks will handle order processing and product shipping for you, with full reporting.

Press Release - 6/3/2009 Focus Worldwide Introduces Bankcard Insert Syndication Program in India Focus Worldwide LLC, a leading provider of global data and marketing solutions, with special emphasis on the emerging markets of India, China, and Latin America, announced today the India Bankcard Insert Program. Designed as a turn-key solution for entering the India market, this program, which reaches 25 million card holders each month, allows marketers to enter the India market in an easy, cost-effective way. Marketers already with a presence in India have an opportunity to develop an additional marketing channel within the country. Read entire Press Release...

Bankcard Syndication Program Introducing a Turn-key Solution for entering the India Market Approximately 25 Million unduplicated bank billing statements are mailed each month in India. Marketers can advertise a service, a product or conduct a survey via this program. In English. And, because banks permit no more than 3 inserts each month, your message arrives in a virtually uncluttered “mailbox”. Learn more...

Focus Worldwide - India (Mumbai) trip Chicca D'Agostino, Focus Worldwide partner, describing her visit to Mumbai, India, in February 2008, said, "I expected to see American influences in the city, but I was not prepared for the extent of influence…everything from designer clothes, electronics, and fast-food restaurants (even some rather obscure ones) to magazines, packaged goods and American-type malls. There appears to be a real thirst for American products, and there is such a level of awareness of all things American - from social to economic and political - particularly among the middle-class to upper class Indians." - (View all India (Mumbai) trip photos).