When comparing the cost of properly cleansing data and applying correct addressing methods to the cost of losing valuable customers with undeliverable mail there is no question that data cleansing is much more cost effective.

Focus Worldwide has the expertise necessary to clean and format your valuable customer and prospect files. This process includes:

» De-duplication: If your database contains duplicate names and addresses you are wasting money mailing multiple pieces to the same customers. We will remove any duplicate records.

» Address Correction: Focus Worldwide will take your file and run it through a comprehensive standardization process to correct and standardize your addresses for increased deliverability.

» Data Formatting: It is very difficult to work with data that is not in a consistent format. Focus Worldwide will ensure that all of the records on your file are formatted consistently and follow an exact layout.

» Suppressions: Focus Worldwide utilizes available suppressions to ensure your mailing complies with all rules and regulations. Suppressions include bereavement, mail preference service, telephone preference service and others that apply.

» Householding: If you choose to mail only one person in a particular household Focus Worldwide can household your customer and prospect files to save you money in mailing costs.

» Data Integration: If you have multiple disparate databases with incompatible formats Focus Worldwide can combine these databases into one file with a consistent format.

» Merge/Purge: If you are planning a mailing with multiple file inputs Focus Worldwide can take those files, merge them together and purge any duplicates to create one mail ready file for your campaign.

» ID Authentication: Many countries utilize unique identification numbers to identify individuals that reside in that specific country. By appending or verifying these ID numbers marketers can remove duplicate records within their database and/or link buying and responding activity. Focus Worldwide can assist marketers in appending ID numbers to new customers and verifying existing ID numbers.