Focus Worldwide - International data solutions in over 50 countries - International Data, List Fulfillment, List Management, Data Hygiene, Data Warehousing, and Database Marketing
Doug's Corner

Where Douglas Sacks comments upon U.S. and international financial, cultural, demographic, social and political events that affect marketing, media, data, trends and consumer behavior.

It draws upon research from his monthly column in DMI (www.dmionline.net) but will have many additional features and observations.

It's written from a global perspective to offer hands-on, practical information for all those involved in or considering taking their business international.
Focus Worldwide - International data solutions in over 50 countries - International Data, List Fulfillment, List Management, Data Hygiene, Data Warehousing, and Database Marketing Focus Worldwide's Doug Sacks is a regular contributing columnist to the UK DMI magazine.

  • October 2010 column - Painful path to the polls
    Doug reports on the run-up to the American elections...and fears for the future.
  • August/September 2010 column - Postcard from the edge
    Doug reports on feelings of negativity which are rife Stateside.
  • June/July 2010 column - New jewels in the crown
    Doug brings clear insight into emerging markets which he says are now ripe for small and medium-sized businesses to explore
  • April/May 2010 column - Truth: stranger than fiction
    Doug explores a world where no-one tells lies.
  • March 2010 column - Spoilt for Choice
    On a visit to his local supermarket,Doug Sacks, becomes a victim of marketers' Shelf Space Wars
  • January/February 2010 column - Prince....or pauper?
    Doug is on a personal crusade to clean up the face of direct marketing.

    Archives 2009

  • November 2009 column - East or west, plain is best
    Doug is flying the flag for a return to the use of clear language and less direct marketing-ese.
  • October 2009 column - Circle The Wagons
    Doug is concerned by the global trend towards protectionism and some bad behavior being served up in society.
  • August 2009 column - Taking a global perspective
    Doug takes a wry look at recent headlines around the world.
  • July 2009 column - Recession Indicators
    When will the financial gloom lift? DOUG SACKS has been gazing into his crystal ball for clues.
  • June 2009 column - Jerks and spammers, swines and scammers
    Summing up the headlines that have been rigorously discussed across various media, Stateside.
  • May 2009 column - Do ‘Twits’ care about privacy?
    Wondering how much social networkers value their personal data.
  • April 2009 column - Pale rider, at a gallop
    As the global economy hurtles downwards, there can be resurrection for direct marketers with vision and awillingness to change.
  • March 2009 column - Cost-cutting and coupon-clipping
    A look at how consumers are stretching their finances
  • February 2009 column - The best of time.....the worst of times.
    Musing over the recent issues in the USA

    Archives 2008

  • December 2008 column - Obama 2.0 - How the West was won
    The recent US Presidential election represents both a social and technological revolution
  • November 2008 column - The dominoes are falling
    The effects of the credit crunch on the DM Industry
  • October 2008 column - Farewell, age of excess!
    Good times will come for direct marketers as accountability catches on
  • September 2008 column - Hang on a minute!
    Examining how modern media consumption keeps everyone busy
  • August 2008 column - Oil and troubled waters
    High gas prices have made staying home the new going out
  • July 2008 column - All quite on the western front
    Reports on last month's annual DMDays in New York
  • June 2008 column - The Presidential Brand
    Comparing current electioneering in the USA with a direct marketing campaign
  • May 2008 column - An American in London
    A call for a truly international event
  • March 2008 column - An eye on the micro trends
    How trends in America affect marketing
  • February 2008 column - Mind the (gender) gap
    Creative companies are at last recognising that it’s women who make the majority of buying decisions
  • January 2008 column - A glut-full of noise, catalogues and credit
    Turn down the volume

    Archives 2007

  • December 2007 column - ’ Tis the season of receiving
    Commercialism has swamped the joy of giving as the spectre of ‘Christmas Presents’ surfaces once more.
  • November 2007 column - All aboard The Enterprise
    Venture into the future of direct marketing via education
  • October 2007 column - Slicing up the American pie
    Doug discusses the changes which are taking place in US demographic groups and how they affect marketing and political trends.



Interesting Global Business News

Investors in Developing Markets See Optimism

(source: New York Times - 6/3/09)

MUMBAI, India — If investors in New York and London are seeing the first delicate signs of a recovery, their counterparts in developing countries say they are witnessing a full-on spring. After a crushing fall in the last year and a half, stock markets in developing countries are riding a wave of optimism that the recovery of the global economy is at hand and being led by the developing world, especially China. Though emerging markets remain far below the lofty highs they attained more than a year ago, investors are again viewing their chances of growth as better than those of the United States or Europe.

As a result, the Indian Nifty stock index has jumped by 64 percent in the last three months. China’s CSI 300 index of shares in Shanghai and Shenzhen has risen 37 percent and Brazil’s Bovespa increased 41 percent over the same period. By comparison, the Standard & Poor’s 500’s gain of 28 percent looks modest.

(Read entire article)

International Articles

Focus Worldwide - International data solutions in over 50 countries - International Data, List Fulfillment, List Management, Data Hygiene, Data Warehousing, and Database Marketing Focus Worldwide article recently featured in the April 2008 edition of UK DMI Magazine.

Finding Gold In Data

Can working with data be exciting? Creative? Why not? In fact, in this age of greater targeting and marketing accountability, creative approaches are now mandated. But being creative with data has little value unless one uses it to be creative in finding data solutions. With this kind of creativity, you naturally will consider many data solutions in advance of meeting with both data owners and data end-users, but many ideas will come during meetings while listening to their issues and concerns. You have to know data….love data….to be creative like this. And this type of extemporaneous problem solving is almost a daily occurrence in emerging markets where data sourcing alone can be an adventure.

(Read entire article)


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