Finding Gold In Data

Can working with data be exciting? Creative? Why not? In fact, in this age of greater targeting and marketing accountability, creative approaches are now mandated. But being creative with data has little value unless one uses it to be creative in finding data solutions. With this kind of creativity, you naturally will consider many data solutions in advance of meeting with both data owners and data end-users, but many ideas will come during meetings while listening to their issues and concerns. You have to know data….love data….to be creative like this. And this type of extemporaneous problem solving is almost a daily occurrence in emerging markets where data sourcing alone can be an adventure.

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